Based on the schedule listed below you are required to locate a current article that addresses a marketing channel marketing issue related to a class discussions from the , Fortune, Newsweek, Business Week, or other publications that are applicable to the course. Students then write and post it on ILearn pertaining to the following issues(500 words minimum):
A brief summary of the key point(s) of the article.
A discussion of the how this article relates to a in this course and the implications for .
The students personal reaction to the article based upon the during the course.
In doing this assignment, you look beyond the textbook to find real-life examples of the concepts discussed in class.