Covers situation, issues, and recommendation)

Name:_____________________________________ Grade:___________________
GBA 490 Written Sample Case Grading Sheet Spring 2019
Issues & Recommendation (25% of Total Grade) _________
Executive Summary (covers situation, issues, and recommendation) …………………………………..……….…….…. 1 2 3 4 5
Identify and Describe 3 Major Issues:
Issue #1 + justification (reference to appendix) …………………………………………..……….………………………. 1 2 3 4 5
Issue #2 + justification (reference to appendix) …………………………………………..……….………………………. 1 2 3 4 5
Issue #3 + justification (reference to appendix) …………………………………………..…….…………………………. 1 2 3 4 5
Form 1 Key Recommendation:
(identify 3 possible recommendations and select/combine into 1 that is implementable) …………………..….…….. 1 2 3 4 5
Appendix: Industry and Competitive Analysis (75% of Total Grade) _________
External Analysis: Analysis of the Macro-environment, Industry & Competitors
A. PESTEL Analysis (+ bottom-line strategic message) ………………………………..………………… 1 2 3 4 5
B. Five Forces Analysis (Weak/Moderate/Strong) (+ bottom-line strategic message) ………1 2 3 4 5 6 7 8 9 10
C. Value Net Analysis (+ bottom-line strategic message) …………………………………..………… 1 2 3 4 5
D. Driving Forces of Change (+ bottom-line strategic message) ………………………..…………… 1 2 3 4 5
E. Strategic Group Map (+ bottom-line strategic message)………………………………..………… 1 2 3 4 5
F. Competitor Analysis (+ bottom-line strategic message) ………………………………..………… 1 2 3 4 5
G. Key Success Factors & Industry Outlook for Profitability ………………………………..………… 1 2 3 4 5
Internal Analysis: Analysis of the Firm and its Strategy
H. Financial Analysis (+ bottom-line strategic message) ………………………………..……………… 1 2 3 4 5 6 7 8 9 10
I. VRIN(E) Analysis (+ bottom-line strategic message) ……………………………………..………… 1 2 3 4 5
J. Weighted Competitive Strength Assessment ……………….………………………………..………… 1 2 3 4 5
K. Value Chain Analysis ……………….…………………………………………….……………………..…………1 2 3 4 5
L. SWOT Analysis (TOWS format optional on case 1) ………………..……………………………….. 1 2 3 4 5
M. Current Strategy (Generic Strategy) ……………………………….……………………..………………… 1 2 3 4 5
Internal Analysis: Analysis of the Firm Itself
Deductions for Writing Deficiency ………………………………………….……………… (_________)
Ø Content not clearly labeled to match rubric
Ø Excessive Grammar/punctuation/spelling errors
Ø Language and word choice inappropriate for senior-level business students
Ø Content not presented professionally
Ø Other______________________________