Grading Rubric & Feedback Exhibit A Area

Grading Rubric & Feedback Exhibit A
Area
Points
Possible
Explanation Comments
Executive Summary – clear and
concise on key issues and
recommendations
5
Industry Dynamics – identifies key
issues about how the industry and
key competitors operate to provide
customer value and profitability
10
Performs an insightful Situation
Analysis using at least 3 appropriate
frameworks or concepts – IDs
organization key issue(s)
15
Impact of situation or opportunities
are clear & specific – magnitude is
identified (answers “so what”)
5
Logical & Supported Reasoning for
determining Solution Criteria
10
Identifies at least 3 alternatives that
are Creative & Realistic
15
Alternatives Evaluated accurately
(e.g., in a matrix)
5
Recommendation addresses both
tactical & strategic actions
5
Identifies key implementation issues
across organization
5
Identifies impact to Competitive
Advantages & expected Competitor
responses
5
Data utilized to support analysis
(numbers when available)
5
Clear & Concise – Grammar,
Spelling, etc
5
Efficiency (3 pages plus Appendices) 5
Additional work (e.g., research, add’l
frameworks, financial pro-formas,
great charts or graphs)
5
Total 100