Product Life Cycle Analysis

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For this assignment you will need to search the internet for information that would help an entrepreneur and/or small business owner to understand the importance of evaluating their organizations marketing strategy along with their customer and product portfolios. You would then create a simple, yet very effective step by step instruction manual in a or tri-fold brochure format describing how these entrepreneurs and/or small business owners can implement the various business models into their organizations strategy. Be sure to include related graphics embedded directly into the brochure.

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You can use MS Word, Publisher or any other software program to complete this assignment. However, your final document must be in either an MS Word or PDF file. Refer to the syllabus for the due date.

Your brochure must include the following 3 concepts

SWOT Analysis
Porters 5 Forces of Competition
Breakeven Analysis
Then, you can from the list below to complete your brochure.

Customer Lifetime Value
PESTLE Analysis
Unique Selling Proposition
Product Life Cycle Analysis
SWOT Analysis
Sustainable Competitive Advantage
Environmental Scan

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