Simulation As A Tool For Strategic Decision

Capsim Decision Record

 

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Explain your decisions for each action item in your department.Be sure to update this form after each round and evaluate your prior decisions.

 

Speed:

Example: For round 1, because my team chose a local niche differentiator strategy, I did not increase speed. Right now, speed seems to be in a good spot on the . Next round, if the more than 1 point, we might need to spend some money to improve speed.

 

Round 2, the spot on the round 2 perceptual map shifted but not enough (less than 1 point). So, we saved some money by not unnecessarily updating the speed. Ill keep it at this speed for one more round and see where this product is on the perceptual map.

Accuracy

 

Chosen strategy: Niche Cost Leader

 

Research and Development

 

Able Round 1 Round 2 Round 3 Round 4
Speed 5.8 6.3 4.5  
Accuracy 5.8 6.3 6.3  
Service Life 12,600 14,000 14,000  
Region Kit A – USA A – USA A – USA  

 

 

Speed:

Round 1:

Round 2:

Round 3:

Round 4:

 

Accuracy:

Round 1:

Round 2:

Round 3:

Round 4:

 

Service Life:

Round 1:

Round 2:

Round 3:

Round 4:

 

Region Kit:

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