Strategic evaluation of a company case study

Strategic evaluation of a to consider the reasons why one company has a over another. When to compete, they also need to reflect on ethical implications. Competitive advantage can be created when information technology is used to collect and interpret data.

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Digital Transformation How to Differentiate and Create Competitive Advantage in the Digital Era (link to article below)–competitive-advantage-in-the-digital-era/

Please answer the following questions:

Explain what a companys highest priority should be when creating a competitive advantage?
What is an example of a competitive advantage that is created by using information technology?
In your opinion, what are the ethical considerations when using information technology to create a competitive advantage?

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