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Strategic M anagem
ent and Business Policy G
lobalization, Innovation and Sustainability G
W heelen H
offm an Bam
Strategic Management and Business Policy
Globalization, Innovation and Sustainability
Thomas L. Wheelen J. David Hunger Alan N. Hoffman Charles E. Bamford
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feedback with students, quickly and easily. Thanks to assisted-graded and create-your-own assignments, you decide your level of involvement in evaluating students work. Because of integration with Turnitin, Writing Space can check students work for improper citation or plagiarism.
Branching,Decision-MakingSimulationsPut your students in the role of manager as they make a series of decisions based on a realistic business challenge. The simulations change and branch based on their decisions, creating various scenario paths. At the end of each simulation, students receive a grade and a detailed report of the choices they made with the associated consequences included.
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A L W A Y S L E A R N I N GA L W A Y S L E A R N I N G
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FIFTEENTH EDITION GLOBAL EDITION
Alan N. Hoffman Bentley University
and Business Policy
GLOBALIZATION, INNOVATION, AND SUSTAINABILITY
Thomas L. Wheelen Formerly with University of Virginia, Trinity College, Dublin, Ireland
Charles E. Bamford University of Notre Dame
J. David Hunger Formerly with Iowa State University, St. Johns University
A01_WHEE5488_15_GE_FM.indd 1 7/13/17 4:01 PM
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The rights of Thomas L. Wheelen, J. David Hunger, Alan N. Hoffman, and Charles E. Bamford to be identi- fied as the authors of this work have been asserted by them in accordance with the Copyright, Designs and Patents Act 1988.
Authorized adaptation from the United States edition, entitled Strategic Management and Business Policy: Globalization, Innovation, and Sustainability, 15th Edition, ISBN 978-0-13-452205-0 by Thomas L. Wheelen, J. David Hunger, Alan N. Hoffman, and Charles E. Bamford, published by Pearson Education 2018.
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ISBN 10: 1-292-21548-8 ISBN 13: 978-1-292-21548-8
British Library Cataloguing-in-Publication Data A catalogue record for this book is available from the British Library
10 9 8 7 6 5 4 3 2 1
Typeset in Times Ten Lt Std