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Target Market And Positioning Strategy Identification
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Read Case 2.2 IKEAin “Cases for Part 2” ofStrategic Marketing.
Write a 1,050to 1, ()to summarize your analyses of the case.
Address the following in your paper:
Describe the target market.
Discuss the . How effective or ineffective is it?
Based on the changes in the industry since this study was written, would you recommend changes to the targeting and positioning strategy? Why?
What changes would you make?