Target Market And Positioning Strategy Identification



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Target Market And Positioning Strategy Identification
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Read Case 2.2 IKEAin “Cases for Part 2” ofStrategic Marketing.

Write a 1,050to 1, ()to summarize your analyses of the case.

Address the following in your paper:

  • Describe the target market.
  • Discuss the . How effective or ineffective is it?
  • Based on the changes in the industry since this study was written, would you recommend changes to the targeting and positioning strategy? Why?
  • What changes would you make?

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