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Target Market And Positioning Strategy Identification
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Read Case 2.2 IKEAin “Cases for Part 2” ofStrategic Marketing.
Write a 1,050to 1, ()to summarize your analyses of the case.
Address the following in your paper:
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Describe the target market.
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Discuss the . How effective or ineffective is it?
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Based on the changes in the industry since this study was written, would you recommend changes to the targeting and positioning strategy? Why?
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What changes would you make?
