Technology Infrastructure case study

Sustained profits come from building a competitive advantage. This advantage can be accomplished not only through good financial return on a specific process but also through the correct capacity decisions that must be integrated into the organizations mission and strategy.

Jack Welch, former CEO of General Electric (GE), understood this better than anyone else. Although GE was a profitable and respected company when Welch took over, its financial results during the1970s were troubling to both its investors and senior management. Welch immediately made changes to the companys structure and management practices. From the beginning, he stressed the importance of being one of the top players in the industry. He told his colleagues that GE should always be number one or number two in all its businesses; if it was not, then their only options would be to fix, sell, or shut down.

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Because of this strategic direction, GE today usually dominates the markets in which it participates; and if it does not, then it divests. A major part of GEs strategy is to be the first or second in every market. As you review the module readings for this week, consider the complexity of GEs products and its emphasis on vertical integration and capacity planning.

GEs Profile

The General Electric Company, or GE, is a diversified company that offers

infostructure, media and finance products and services. The company was

originally founded by electrical innovator Thomas Edison. It is also listed as one

of the most admired companies, ranking as number one in electronics and 16th

overall according to Fortune Magazine. For the company’s innovation focus, it was ranked as one of the world’s most innovative companies byBusiness Week.

GEs Reach

The General Electric Company is organized into 5 divisions including

NBC Universal”, “Technology Infrastructure”, “Consumer & Industrial”, “Energy

Infrastructure” and “Capital Finance”. The company functions in over 100

countries and has over 300,000 employees. For 2009, the company achieved

$11.2 billion in earnings and an industrial cash flow of $16.6 billion. Effective

January 1, 2011, it reorganized the Technology Infrastructure segment into three

segments: Aviation, Healthcare and Transportation.


Chemicals, Petrochemicals, and Fertilizers

Food & Beverage

Government & Public Administration

Metals and Metals Fabrication

Mining (Coal, Minerals, Metals)

Oil & Gas Upstream

Power Generation

GE. (2013). The History of General Electric. Retrieved from.

GE. (2013). . Retrieved from

Using the information above, the module readings, Argosy University online library resources, and the Internet, respond to the following:

  • How does GEs framework give it the opportunity to be at the forefront of the markets in which it participates?
  • Examine your own firm or a firm you would like to work for in the light of GEs framework and respond to the following:
    • Does this firm have the means to execute like GE?
    • Which type of resources would the firm require?
    • How could GEs lessons be applied to this firm?

Write your initial response in 300500 words. Your response should be thorough and address all components of the discussion question in detail, include citations of all sources, where needed, according to the APA Style, and demonstrate accurate spelling, grammar, and punctuation

Do the following when responding to your peers:

  • Read your peers answers.
  • Provide substantive comments by
    • contributing new, relevant information from course readings, Web sites, or other sources;
    • building on the remarks or questions of others; or
    • sharing practical examples of key concepts from your professional or personal experiences
  • Respond to feedback on your posting and provide feedback to other students on their ideas.
  • Make sure your writing
    • is clear, concise, and organized;
    • demonstrates ethical scholarship in accurate representation and attribution of sources; and
    • displays accurate spelling, grammar, and punctuation


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