The attractiveness of various country

Using The The Following Questions
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using the the following questions using bullet points along with your explanations


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1) Grolsch utilizes the MABA framework for evaluating the attractiveness of . For each of the MA (Market Attractiveness) elements, which would you retain, change i.e. eliminate, modify—-and why?

2) Likewise for each of the BA () elements, which would you retain, change and why?

3) 3) Assuming that the MABA framework is supposed to have functioned well, is in fact Grolsch positioned in the countries with the ? Explain briefly.

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