The best method for gathering customer perceptions

Review the

• How will accomplishing these objectives support your success in management?
• What risks or challenges might a health care manager encounter if he or she has not mastered these objectives? Explain your answer.

Course Objectives:

• Analyze and differentiate the by multiple marketing research firms to ascertain the best method for about healthcare services and organizations.
• Assess the cost of various marketing methods used by healthcare organizations and the potential return on investment.
• Describe the various marketing media options available for healthcare organizations and their potential for building awareness and sales.
• Explain how marketing results are gathered and assessed for healthcare organizations.
• Plan a for a healthcare organization that increases market awareness in a target market