Running head: Case Study Reflection
Case Study Reflection 2
Case Study Reflection
CASE STUDY REFLECTION ON
The introduction of the oral presentation was excellently done using the theme colors of the Carnival cruise line, which identifies with the brand at the first glance .The summary of the business, was well presented highlighting the most crucial information: the background and location of the company, its capacity in terms of ships, marketing strategies and human resources. This gives the reader a of the company. By indicating the number of ships owned by the company and that it holds 21.1 per cent of the , it proves that the presenters did an in depth research of the company. Furthermore, it helps the readers to obtain a of the size of the company as a multinational firm. The comprehensive analysis of the company analysis focusing on the external and internal environments, corporate culture, marketing strategies and competitive analysis gives extensive information of the company. The presenters used the , voice projection and gestures to ensure that their presentation achieved the objectives.