The growth of social media case study

The growth of social media use has resulted in:

1 points

Question 2

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In a newspaper release, Corning, Inc. announced that it had received a favorable ruling from China’s Ministry of Commerce on allegations that it was selling its fiber more cheaply in China than in other countries. Corning was falsely accused of:

1 points

Question 3

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Which of the following is the most difficult for marketing managers to forecast, influence, or integrate into marketing plans?

1 points

Question 4

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Shabby Chic fashion boutique has responded to economic trends by placing an emphasis on improving the quality of merchandise it offers, improving customer service, and reducing its cost of goods sold because consumers are not shopping as much as they used to due to lower purchasing power. Shabby Chic is apparently dealing with which level of economic activity?

1 points

Question 5

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Several Arab nations refuse to to be sold within their borders because of the company’s distributorships in Israel. This is an example of a(n):

1 points

Question 6

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Chinese don’t like sweet cookies and Kraft’s Oreos were not selling well. Chinese consumers also thought the package was too expensive. Kraft introduced packages containing fewer Oreos at a reduced price and also created a “Chinese Oreo” consisting of four layers of crispy wafer filled with vanilla and chocolate cream, coated in chocolate. Which of the marketing mix strategies did Kraft use?

1 points

Question 7

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A U.S. executive had no idea that Germans tend to be very risk-averse. When the executive arrived at a meeting in Berlin, he simply stressed the price of his firm’s products without emphasizing their bottom-line benefits, promoting the company’s strong service support, or guaranteeing their effectiveness. As a result, the multimillion dollar deal failed. The U.S. executive overlooked the importance of which environmental factor?